Professor Haiyan Song is Chair Professor and Associate Dean (Research) of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. His research focuses on tourism demand modelling and forecasting, service recovery, tourist satisfaction, and wine economics. He has played significant roles in a number of international consultancy and collaborative projects, covering tourist satisfaction and service quality indices, Asia Pacific visitor forecasts, web-based tourism demand forecasting system, and development of the Guangdong tourist satellite account, which have considerable impact on tourist destination management. He is a regular invited speaker to share his professional insights on issues ranging from tourism impact assessment, tourist satisfaction and service quality indices, tourism demand forecasting, to consumer behavioural studies.

Among his professional affiliations, he is the Founding President of the International Association for China Tourism Studies (IACTS) and Vice-President of the International Association for Tourism Economics (IATE) and is a Fellow of the International Academy for the Study of Tourism (IAST). The honours he received include the John Wiley & Sons Lifetime Research Achievement Award by the International Council on Hotel, Restaurant and Institutional Education in 2010 and Michael D. Olsen Research Achievement Award by University of Delaware in 2014.

宋海岩教授在旅遊需求建模與預測、旅客滿意度及葡萄酒經濟學等方面素有研究及建樹，曾參與多項國際諮詢及規劃專案，並經常獲邀參加國際會議演講，分享其專業心得。

宋教授現任《中國旅遊研究學刊》主編，身兼中國旅遊研究院國際聯合會主席及國際旅遊經濟學會副主席，以及國際旅遊研究院院士。其研究成果成就，於2011年獲國際酒店餐飲及學術教育委員會頒發「John Wiley & Sons終身研究成就獎」及2014年獲德拉瓦大學頒發「Michael D. Olsen卓越研究獎」。