Maximizing the Dualities of the Chinese Consumers
Nowhere in the world is the consumer class bigger and more prominent than that in China. China's growing consumer class seems to embody a multitude of dualities - tech savvy but eager to be pampered, free spending but value driven, brand conscious but easily enticed by unique new offerings, intrigued with overseas destinations but fascinated with national culture and heritage, and sophisticated in an urban setting but at ease in rural areas. This consumer class seems to be redesigning its own traveller profile. Is China's domestic tourism industry astute enough to embrace these multi-faceted consumers?
What are the traveller profiles of the Chinese consumers? To what extent is this consumer class reshaping China's future domestic tourism landscape? How are Chinese tourism providers adjusting their product offerings, branding strategies and retail channels to attract these Chinese consumers? Are they meeting, or exceeding, the expectation of the next generation Chinese travellers?
Panel Discussion: "Maximizing the Dualities of the Chinese Consumers"
Prof. BAO Jigang, Director, Monitoring Centre for UNWTO Sustainable Tourism Observatories (MCSTO) (China)
Prof. DAI Bin, President, China Tourism Academy (China)
Mr. LV Gang, Co-founder and COO, Mafengwo.com (China)
Ms. WANG Ping, Chairman, China Chamber of Tourism (China)
Mr. WANG Yanling, Chairman, Beijing 798 Creative Industry Investment Co. (China)
北京 798 藝術文化區董事長王彥伶先生
Mr. Haifeng YAN, Co-Founder, President and Chief Operating Officer, Tuniu (China)
Dr. Allan ZEMAN, Chairman, Lan Kwai Fong Group (Hong Kong SAR)
Ms. ZHANG Mei, Founder, WildChina (China)
Moderator: Mr. Alexander WAN, Senior Advisor, China Daily Asia Pacific